Miami Swim Week: Trends, New Brands and Highlights of the Shows

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Miami Swim Week: Trends, New Brands and Highlights of the Shows
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Trends and highlights seen by buyers at SwimShow, Cabana, Hammock, Paraiso and ProColombia.

Collections are more curated and sexier with bold cutouts and micro bikinis. Brands are going after head-to-toe looks to wear day-to-night. Size inclusivity and sustainability remain key pillars.This season was all about empowerment and feeling comfortable, most importantly, confident in your skin. “Look at me” shades including hot pink and lime green were fun pops of color and continued the celebratory spirit of high-shine fabrications and crystal trims.

After seasons away, there was a definite excitement to come together and showcase the latest in creative pursuits for theThe buying team led by Karen Klimkiewicz, general merchandise manager, Ron JonTexture solids still continue to be big, and we’re seeing ditsy florals for 2023. Next year’s colors like lime green, bright orange and browns are bold and polarizing.I was very impressed by the print offerings from missy/contemporary brands like Maxine and 24th and Ocean.

After coming off of a strong swim season, the energy was electrifying. We’re looking forward to continuing this momentum with resort.Swimwear continues to draw inspiration from sportswear designers by upping the sophistication factor. Swim tops and one-pieces that double as sportswear and bodysuits are becoming more prevalent, as well as chic ensemble cover-ups that effortlessly transition from beach to cocktails.

Dayna Ziegler, senior vice president and general merchandise manager, women’s contemporary and modern rtw, Saks Fifth Avenue

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