The chairman and CEO spoke about what should be kept and what thrown away at a heritage company, the importance of not rushing into finding a successor to Virgil Abloh at Louis Vuitton.
But the executive was adamant that this will take time and rushing is counterproductive.
Pointing to a photo of a Louis Vuitton ad campaign showing a trunk with legs sticking out in front of Mont-Saint-Michel in Normandy, France, he said: “When Virgil came, this is what he found,” and the tidal island and the monastery are a “visual way of depicting resilience,” surviving constant attacks by the British, who “failed miserably.”
“The first year with Karl was atrocious; he wanted to have me fired at Fendi. He was not happy and he was very proud of having fired my predecessors, he had trophies on the wall — metaphorically,” recalled Burke of his arrival at the Rome, Italy-based company in 2003, when it “was technically bankrupt.”
Due to a sandstorm, the show was postponed to November 2007 from May that year, just before the Olympics, and Burke recalled how happy Lagerfeld eventually was about it. “’You were right,’ he told me and from then on it was a love affair with us.”Likewise, when Burke and Nicolas Ghesquière, helming the women’s collections at Louis Vuitton, chose the TWA Flight Center at New York City’s John F.
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