Milan Fashion Week A/W 2024: Max Mara to Prada

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Milan Fashion Week A/W 2024: Max Mara to Prada
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022.

Milan Fashion Week A/W 2024 – which begins in the Italian city this week – looks set to be the season of debuts. Tod’s and Blumarine will both welcome new creative directors: the former sees ex-Bottega Veneta designer Matteo Tamburini take the helm, while at the latter, Walter Chiapponi replaces Nicolas Brognano. Moschino will also welcome new creative director Adrian Appiolaza, formerly of Loewe, where he was ready-to-wear design director for ten years.

Here, reporting live from the shows, Wallpaper* fashion features editor Jack Moss picks the best of Milan Fashion Week A/W 2024, as it happens. ‘An instinctive attraction to history.’ So began the description of Prada’s A/W 2024 show, which was presented in the same OMA/AMO-designed space, where vast Perspex tiles revealed a simulacrum of a forest floor beneath attendees’ feet .

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.

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