Millennials and Generation X: This is why you're having such a hard time saving for retirement

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Millennials and Generation X: This is why you're having such a hard time saving for retirement
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In recent years, there is another reason why retirement is not getting its due from people approaching peak earning and savings years. A reason that economists and retirement observers often overlook. Pure economics — attention economics that is.

The 40-year old data scientist, and mother of two, in an apologetic tone, says “I just can’t think about it now. I know I should, but I just can’t right now.”

Amazon-size forests have given their life to the pulp on which volumes have been written explaining why people don’t adequately save and plan for retirement. All of these play some role. However, in recent years and days, there is another reason why retirement is not getting its due from people approaching peak earning and savings years. A reason that economists and retirement observers often overlook.People only have so much attention to allocate to issues, problems, and decisions they navigate everyday.

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