A punishing lack of affordable housing and high marginal taxes (thanks to their student loans) means they’re unlikelier than ever to actually vote Tory
Sunak’s personal ratings seem to be one reason why Starmer’s strategists have opted to go negative in a big way against him in recent months, most startlingly with an online advert that suggested the PM did not believe “adults convicted of sexually assaulting children should go to prison”.to the 13 years of Tory rule since 2010
First, is the obvious fact that even Starmer is doing better than him when it comes to “best Prime Minister” ratings. Second, is that Sunak’s personal ratings are again firmly in negative territory, with a new poll putting him onBut there’s also another difficulty, and one unearthed in new research by the More in Common think-tank. Instead of asking traditional questions about party leader approval ratings, they asked how much of an “asset” the leaders were to their parties.
There’s also the added problem of the man who was a better presidential candidate than either Starmer or Sunak could ever hope to be: Boris Johnson. Polls regularly show that Johnson’s hard core of followers, in the Tory party and among ex Labour voters, still like him. Every time Johnson pops up, he’s a one-man equivalent of those irritating TV and radio ads that asked “were you missold PPI?” For those who felt they were missold promises in 2019, their only compensation is to boot the party out of office. Johnson proved that even the most gifted salesman will fail if the product they’re selling needs sending back.
Liz Truss’s economic implosion last autumn, which led to a hike in borrowing costs, is still reverberating too. The massive mortgage premium now faced by those in their 40s and 50s means one can see why there’s a lot more pain to come for homeowners – and the Tory party’s ratings.
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