Ministers to crack down on vape advertising targeted at children amid Greater Manchester headteacher's warning
The Government has announced a crackdown on the 'unacceptable' targeting of children in vape adverts. It comes after a headteacher revealed one of his school's pupils recently collapsed after one puff of a vape bought on Manchester's 'counterfeit street'.
The Prime Minister says he has been 'shocked by reports of illicit vapes containing lead getting into the hands of schoolchildren'. He added: "Our new illicit vape enforcement squad - backed by £3 million - is on the case but clearly there is more to do. "We don't know what is going in the vapes themselves, and a number of them are repurposed," said Mr Potts. "We are seeing vapes that have been reignited with chemicals and toxins that we don't know about.
Rishi Sunak told ITV’s Good Morning Britain he had concerns about his own daughters potentially being targeted by vape marketing. The new review could make it easier for local trading standards officials to issue on-the-spot fines and fixed penalty notice to shops which illegally sell vapes to children.
"They shouldn’t be deliberately targeting children, that’s illegal. If we need to take further action to do that, that’s what we will do." Wes Streeting, Labour’s shadow health secretary, called the announcement a 'baby step'. "We have to act now to stop a new generation of kids getting hooked on nicotine," the Labour MP said.
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