At 4 p.m. today, Minkoff fans can compete in a live Rebecca Minkoff High Heel Obby event.
The Rebecca Minkoff event is available via streaming platform Twitch and hosted by metaverse company Dubit and its Metaverse Gaming League.
High Heel Obby attracts about 10 million monthly players who customize high heels by earning coins and racing over 150 levels featuring the game’s girlie-pink graphics. “Many might question the compatibility of Rebecca Minkoff and High Heel Obby, but this is why fashion brands are immersing themselves in the metaverse, specifically on a gaming community like Roblox,” said Minkoff. “When we enter a world where multimillions flock daily to socialize, it’s a privilege to be able to showcase our brand on their territory. The beauty of fashion within the metaverse is being able to experiment with different styles, looks and characters.
Her second line of NFTs was inspired by a Greek philosophical concept and features four digital looks: Athena, Venus, Aphrodite and Persephone.
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