Derek “MixedByAli” Ali is the engineer behind some of the greatest hip-hop recordings of the past decade. Now he’s launched his own label. Read about it and listen to its first single right here.
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The label was already in the works when Ali discovered 25-year-old Moses at the beginning of the pandemic. Ali and Twitch partnered to help artists keep making music amid the uncertainty of lockdown, holding weekly competitions where musicians from across the globe submitted songs. Twitch viewers then voted for their favorite live on the platform. The artist with the most votes received an all-expenses-paid trip to Los Angeles to record in the studio and have their record mixed by Ali.
Moses won out of hundreds of record submissions. “The way he was able to really catch my attention with his selection of beats, the way his production was laid out, the way his songwriting and just how he carried himself sonically, that reminded me of working with Kendrick and working with Thundercat and Terrace Martin,” Ali tells. “It gave me that same feeling instantly as soon as I heard the first four bars of his music, and that’s rare nowadays.
The first single for the label — and Moses — features Dreamville rapper Bas. “Show Me Something” was produced by Groove, and one of the first tracks they recorded when Moses arrived in L.A. “It told me a lot about him, just his writing style, his personal life, just being able to talk about things when it comes to relationships,” Ali says of the grooving, soulful single.
Ali says his mission with NoName and his other ventures is to give back to underrepresented communities who struggle to break through. “We just want our label to be that safe place where artists can create, artists can have that creative freedom,” he explains.
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