TV chef Monica Galetti is Scotland's first Seafood Ambassador
Acclaimed TV chef Monica Galetti has been named as the first Scottish Seafood Ambassador.
Seafood from Scotland has created the new Sea the People campaign, which Galetti will head as ambassador. In preparation for the role, Galetti travelled around Scottish costal communities to speak to people behind the industry, including fishermen, salmon farmers, fish smokers, oyster growers, processers and entrepreneurs.Galetti said: "Sea the People is vital because, at its heart, the Scottish seafood industry depends on these men and women to maintain and grow its premium status.
"We have a collective responsibility to introduce different species to consumers, in a way that encourages them to look beyond the familiar. For me, Scottish seafood is synonymous with the best quality in the world, and we definitely need to be shouting about it."
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