UCSD research found cigarette sales among regular smokers declined between 20% and 30% and people quitting smoking increased by around 10% from March 2020 to January 2021 in Denmark.
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The data in the study were made available through Spenderlog, an app that allows users to track their spending on groceries. Sadoff and co-authors analyzed the grocery purchasing data of 4,042 Danish residents who use the app. The sample was largely representative of the Danish population in terms of age, ethnicity, socioeconomic status and education level, the study's authors said.
The researchers found weekly cigarette purchase rates declined by 24% and average quantities declined by 12% between March 2020 and the end of that year. However, the study also indicated that social smoking had a slight increase during this same time. "Contrary to some assumptions, social distancing was not reason there was a drop in smoking because our data reveals that regular smokers, those more likely to smoke alone and those at the highest health risk from smoking, had the strongest reaction to the threat of COVID-19," Sadoff said.
"If the decline in smoking we document persists, not only could it help decrease the risks from COVID-19 as new variants emerge, but also have meaningful, longer-term benefits on population health and life expectancy beyond the pandemic," she continued.
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