Morrisons has rolled out its 'when it's gone it's gone' range to nearly all its supermarkets, having first introduced the offer earlier this year
Morrisons has launched a bid to compete with rival supermarkets Lidl and Aldi by introducing its own 'When it's gone its gone' Specialbuys across nearly all of its stores. The range, which was initially launched in February, has now hit the shelves of the 450th Morrisons store, offering customers nationwide the opportunity to snag general merchandise deals typically found in the middle aisles of its German competitors.
During an investor call last week, Morrisons CEO Rami Baitieh expressed his enthusiasm for the venture: "Our trading mentality is growing and nothing illustrates this more clearly than the way the whole company has got behind our range of outstanding value WIGIGs," he said. He further clarified that these offers are far from being promotional stunts, but rather strategic moves aimed at sales growth and providing customers with high-quality products at exceptional prices.
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