The most popular toys of 2022 incorporate tech, TV and working from home
Americans spent nearly $1 billion on outdoor and sports toys over the last quarter, on top of billions more spent on games and puzzles, dolls, action figures and plush toys.
A playset featuring Karma, the lead character of the Netflix series Karma's World, along with musical accessories.Mattel's Mega Stomp & Rumble Giga Dino inspired by Jurassic World Dominion, retailing for $119.99.Of the top 10 selling toy-brands, seven have tie-ins with popular television shows and movies, such as Jurassic World, LEGO Star Wars and the Marvel Universe,.
Toys of characters from popular children's television shows have always been in demand, Zahn said. Popular shows like Paw Patrol, an animated show about a crew of search and rescue dogs, A special edition of the Nintendo Switch OLED model featuring designs from the recently released Pokémon Scarlet & Violet.Fisher Price's DJ Bouncin' Beats, which jumps up and down while teaching children to count and recite the alphabet.Unlike last year, neither Sony, Xbox nor Nintendo are releasing new gaming consoles for this holiday season.
On the software side, this holiday season has seen the release of new games such as Call of Duty: Modern Warfare 2, which passed $1 billion in sales within the first 10 days it was available, and Pokémon Scarlet and Violet, the newest Nintendo Switch-exclusive installment to the franchise. The 2023 versions of FIFA, Madden NFL, and NBA 2K also are selling well, according to the NPD Group.
The novelty of direct work from home parodies may have worn off for some parents, Zahn said, but the trend of children emulating adults' hobbies and jobs continues to drive sales.streaming platform Twitch sit in gaming chairs while playing Call of Duty or The Sims 4, VTech has released a kid-friendly gaming chair. The toy version includes a headset and a gaming keyboard for children to play built-in educational games.
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