Move over cottagecore; this summer, fashion is all about candycore (and the sweeter, the better).
and plastic bling purveyor La Manso. The result is a twirly, swirly mish-mash of sorbet shades woven into geometric and floral prints and worn with a healthy helping of irony and kitsch.
“This trend offers an instant dopamine hit in the form of candy-like colours, bold patterns and geometric shapes,” Lyst notes, while also adding that it’s most popular on re-sale app . Candycore, according to Lyst, is shoppers “seeking escapism with “treats”. What could be more of a treat than an overindulgent dose of sugar?spring/summer 2022 fashion weeks
, with New York’s Collina Strada the first to embrace all elements of the trend. Colours were clashing, yet wishy-washy; silhouettes were fun and flirty; patterns were swirly and other-worldly. Elsewhere in the Big Apple, Kim Shui set the candycore wheels in motion, weaving kitsch cowboy hats and boots into its sickly-sweet ensembles.
Candycore strengthened its resolve in the spring/summer 2022 campaigns too, with Juicy Couture tapping Jenny Brough to photograph its collection, which according to the brand, is “anchored in hyper-colour and tactility”. Sound familiar? The data speaks for itself. Lyst has noted a 100% spike in the past couple of months in searches for flared trousers and has seen similarly significant increases in searches forThe decree is clear: the sweeter the ensemble, the colours and the shades, the better.
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