Must Read: Bella Hadid Joins VS Collective, Why Is Fashion Obsessed With the Metaverse?

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Must Read: Bella Hadid Joins VS Collective, Why Is Fashion Obsessed With the Metaverse?
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Diddy works toward buying back the Sean John brand:

's Rachel Tashjian explores fashion's fixation on the metaverse, noting cultural shifts and the financial aspect at play.

"Most of the fashion world’s investments in the metaverse thus far have been through video game skins, which make up an estimated $40 billion a year market," writes Tashjian. "For houses big and small, skins represent a relatively low-cost way to engage the fashion-savvy gaming community and NFT holders eager to spend their currency in inventive and disruptive ways." {

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