“We're not $8 coffees. We're not sunny days. We're not in Manhattan everyday, that’s for sure,” Thalia Lloyd-Frontani, a 21-year-old from Bed-Stuy, says about glamorized, 'day-in-the-life' videos created by New York City influencers on TikTok.
The natives say they don’t want to discourage influencers from making videos about the Lower Manhattan spots they eat and drink at, or what they wore to ride a Citi Bike; they just want them to use their social capital and marketing prowess to highlight the New York they have always known.
“They'll say things like, ‘well how am I supposed to become a part of it, or I’m just showing my day today’ and it's like well — you should be asking those questions. You should be getting to know your neighbor,” said de Carvalho. “Instead of talking about the latest things you got from Amazon, talk about the things you got from the store down the block, because there is a store there for at least a period of time.
But a remedy from the anxiety and alienation may need to go beyond just influencers highlighting ‘mom-and-pop shops’ or talking with neighbors. Leszczynski, the Western University professor, said the rise of the app-based economy has transformed how people view and live in cities. “It’s the influencer culture but it’s also the platformization of housing…mobility platforms, short-term rental platforms, all intersect,” she said. “It’s a broader platformization of cities which is really changing how we experience cities.”newsletter signupBy submitting your information, you're agreeing to receive communications from New York Public Radio in accordance with our
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