VIP+'s Netflix Ad Tier Preview: Short-Term Challenges, Long-Term Rewards
Another major transformation is at hand for the ever-changing streaming landscape. An ad-supported, or AVOD, version of Netflix isabruptly demolished
that longstanding pillar of his corporate philosophy in April, Netflix has completed a remarkable sprint to the finish line, building and launching an ad business in less than seven months. Now, the streamer is hoping the cheaper “Basic With Ads” tier, priced at $6.99 per month, can help fuel greater subscriber and revenue growth following aThere’s plenty of evidence indicating the AVOD tier represents a significant opportunity for Netflix.
Of course, this will depend on whether Netflix can build a large enough audience for its AVOD tier, but the streamer seems well-positioned in that regard despite its recent subscriber struggles. Netflix not only still commands the largest subscriber total of any streaming platform, but consistently captures the largest share of domestic connected TV viewing time for any single SVOD service each month, per Nielsen data.
As ad impressions become an integral part of Netflix’s business model, time spent will be an increasingly crucial metric, and the Big Red N dominates in that area: The most recent available data, from September, showed Netflix accounted for 7.3 percent of all TV viewing that month in the U.S.; the next closest SVOD was Hulu, with 3.8 percent .
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Streaming Services’ Subscriber Counts Don’t Matter Anymore, Right? Not QuiteNew VIP+ Analysis: Despite all the talk of a new focus on revenue, subscriber numbers still carry undue weight with streaming investors.
Read more »
Hospitalizations on the rise in New York City as new COVID strains spread rapidlyHospitalizations are rising again in New York City with the spread of new COVID-19 subvariants that are better at evading immunity, along with flu and...
Read more »
New York school added to dozens adopting AP African American Studies courses - New York Amsterdam NewsEarlier this year, about five dozen educators attended a four-day seminar at Howard University to discuss course concepts and best teaching practices.
Read more »
Appeals Court Upholds New York's New Absentee Ballot Law, as Election Day LoomsA New York appeals court on Tuesday upheld a new state law allowing absentee ballots to be reviewed before Election Day, saying it would would be “extremely disruptive” to change the rules with absentee voting already underway. The decision from the Appellate Division of the state Supreme Court reverses a lower court ruling that declared New York’s early review of…
Read more »
Aime Leon Dore and New Balance Are Dropping Two New Versions of Your Dad’s Favorite SneakersHairy suede and nubuck overlay panels differentiate the new styles with gray-based mesh uppers.
Read more »
A Powerless New York During Hurricane Sandy -- New York Magazine - NymagThe calm before the storm was much too calm, which should have been a clue. Forecasters had been talking about a potential Halloween hurricane—the Frankenstorm was its headline-ready name—for two weeks. They thought it might be bigger than the [...]
Read more »