Ted Sarandos confirmed that Netflix with ads is coming, without disclosing price or release date details for the cheaper subscription.
This marks Netflix’s first time participating in Cannes Lions, which is an advertising festival. It certainly seems like the right venue to confirm that a Netflix with ads tier is coming soon. Sarandos will be honored with the Cannes Lions’ Entertainment Person of the Year award at the event.Gracie Dzienny as Elinor Fairmont in the Netflix original series “First Kill.” Image source: Brian Douglas/NetflixThe Basic Netflix subscription currently costs $9.99 per month.
Furthermore, the executive did not reveal what an ad-supported Netflix plan will have to offer buyers. The no-ads subscription cost between $9.99 and $19.99. The more expensive tiers add additional screens and improve the streaming quality of movies and TV shows.Moreover, it’s unclear what sort of advertising experience Netflix customers are going to get. Analysts think Netflix will show
per hour, and each one might be 15-30 seconds long. Ads would likely also appear before a movie or show begins streaming.. Of course, Disney will want strict control over what sort of ads are played on its platform.
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