In its third quarter earnings, Netflix announced it would change how it reports viewing metrics
Netflix also says it’s hiring an accounting firm, EY, to review its data metrics and will publish the firm’s report sometime next year.
As has been the case previously, Netflix’s on-screen top 10 list will update daily. The new website will post weekly top 10s on Tuesday, reflecting total hours watched for the previous week. It will feature four global top 10 charts — English-language and non-English-language series and English-language and non-English-language films — and top 10s for each country.
“Having looked at the different options, we believe engagement as measured by hours viewed is a strong indicator of a title’s popularity, as well as overall member satisfaction, which is important for retention in subscription services,” writes Pablo Perez De Rosso, vp content strategy, planning and analysis for Netflix, in a blog post announcing the change.
Netflix’s hours-viewed metric is similar to Nielsen’s weekly streaming top 10s, which list the most watched programming among original and acquired series as well as all movie titles across five outlets .had a big week, racking up almost 149 million hours of viewing time worldwide.
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