Netflix Eyeing More Opportunities To Introduce Live Programming But Sports Not Yet Profitable, Ted Sarandos Says

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Netflix Eyeing More Opportunities To Introduce Live Programming But Sports Not Yet Profitable, Ted Sarandos Says
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On the heels of the announcement that Netflix would stream the SAG Awards beginning in 2024, co-CEO Ted Sarandos spoke more about the streamer’s approach to live programming during Thursday&#…

spoke more about the streamer’s approach to live programming during Thursday’s Q4 earnings call.

“And because we’ve got the shelf space, we can do hours of shoulder programming around the live event and all of those things that our members may enjoy,” he said. “So there’s nothing particularly novel about live television, as you know, but we are dabbling in it, starting with our Chris Rock live concert to try to create the excitement around live for those things that are uniquely more exciting to be live.

“Our position has been the same. We’re not anti-sports, we’re pro-profits. We’ve not been able to figure out how to deliver profits in renting big league sports in our subscription model,” he said. “Not to say that that won’t change. We’d be open to it, but that’s where it’s at today.”

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