Netflix shares plunged this week after the platform reported its first subscriber loss in more than a decade. One factor the company pointed to as hurting revenue: widespread password sharing.
Does this mean the streamer is about to kick millions of viewers off shared accounts? Not quite. But it could mean that Netflix subscribers around the world may have to pony up to keep their kids, friends or colleagues on their accounts.For years, Netflix has allowed subscribers to share their passwords with little interference. In fact, the service admitted in its letter to investors Tuesday that the policy likely helped fuel its growth by"getting more people using and enjoying Netflix.
Netflix's world has been turned upside down as stock plunges 35%These"extra" members will have full access to the main Netflix account, and have their own profiles and login. Extra memberships won't be counted in Netflix's overall paid subscriber figures.So if you have someone on your Netflix account who doesn't live in your household — a kid away at college, a friend, a distant cousin, whatever — you'll be paying extra for their access.
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