The Netflix password-sharing crackdown might run some of you off - but you'll be back, new data shows
that no streaming alternative can match. “The scale of Netflix’s content production,” Uerkwitz continued, “becomes more obvious as users try to replace the service.”outlining the state of the business that it expects some amount of “cancel reaction” in markets around the world in response to the crackdown.
“Later in Q1, we expect to start rolling out paid sharing more broadly,” that letter explains. “Today’s widespread account sharing undermines our long-term ability to invest in and improve Netflix, as well as build our business.” Brianne Howey as Georgia and Antonia Gentry as Ginny in episode 203 of “Ginny & Georgia.” Image source: Amanda Matlovich/Netflixits 222 million paid subscriber base, “we estimate that Netflix is being shared with over 100m additional households.” And that total includes over 30 million moochers in Netflix’s US-Canada market alone.
Nevertheless, the password-sharing that Netflix once overlooked is about to be a thing of the past.
“As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.”
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