The retailer's controversial past is the subject of a new Netflix documentary.
around discrimination and labour violations. These controversies, plus a lost interest in its unimaginative supersized logos, led to the brand’s downfall. In 2014, Jeffries retired, and shortly thereafter, a re-brand began.
will dive into the company’s culture during Jeffries’s tenure, including the brand’s racist looks-based hiring and firing policies.. “We want to be clear that [these] are actions, behaviours and decisions that would not be permitted or tolerated at the company now,” it read. Now marketed to young adults, Abercrombie traded in preppy attire for elevated casualwear. Clothes are shown on diverse models and are notably free of logos. The brand has nearly five million followers on Instagram, and on TikTok, videos with
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