Netflix’s Reed Hastings Admits He Was Wrong About Advertising, Says ‘Glass Onion’ Theatrical Release Was Promotional Tactic

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Netflix’s Reed Hastings Admits He Was Wrong About Advertising, Says ‘Glass Onion’ Theatrical Release Was Promotional Tactic
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Netflix co-CEO and chairman Reed Hastings says “Elon Musk is the bravest, most creative person on the planet...[I'm] 100% convinced [that Musk is] trying to help the world in all his endeavors.'

Netflix’s reluctance to adopt advertising was “wrong” and that it was a mistake to not jump into the segment several years ago, said Hastings, speaking Wednesday at the New York Times’ DealBook Summit in New York. But the company eventually came around to the idea, and Hastings called the rollout of Netflix with ads this fall a “good tactic, because we get to offer consumers lower prices.”

Netflix Basic With Ads launched in the U.S. on Nov. 3, priced at $6.99 per month . The ad-supported package — whichfor which Netflix does not currently have rights to serve advertising — is available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain, the U.K. and the U.S.

Hastings added that Netflix left “a lot” of money on the table with the limited theatrical release of director Rian Johnson’s “Glass Onion,” starring Daniel Craig reprising his role as detective Benoit Blanc from the original “Knives Out.”at the box office over the Thanksgiving weekend in its release at about 600 theaters. After the one-week run in theaters, “Glass Onion” will hit Netflix’s streaming service on Dec. 23.

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