Turns out you can have a bad year and still be king of the streamers
With Netflix adding 7.66 million new subscribers to its fanbase in Q4 2022, and confirmation of how popular its TV slate is, the streamer's executive team can sleep a bit easier at night – or so it seems.HBO Max's The Last of Us is drawing in plenty of viewers.
On the surface, Netflix might appear to be the dominant force in the streaming industry. However, there's one big qualifier in Nielsen's data that suggests it isn't telling the full story: Nielsen's data only accounts for US households, and not the streamer's global reach. The smart money suggests that Netflix's most successful shows – in the US, that is – will be just as popular in other territories. The likes ofhave been global hits, so there's reason to believe that Nielsen's data is a genuine barometer of which TV series were worldwide successes., aren't available on Netflix outside of the US. On a hypothetical global Nielsen rankings list, they'd surely feature further down the list, if not at all.
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