Netflix announced that it will be opening an internal game studio in Finland as the streaming giant tries to boost its gaming audience.
Netflix will be opening an internal game studio in Finland, the company announced Monday.As of August, fewer than 1% of Netflix subscribers were engaging with its games.This is the company's first push into internal game development since streaming giant entered the mobile gaming space in November 2021. The company has already purchased three external game studios over the past year. Netflix bought Next Games, which is also based in Finland, for about $72 million.
Netflix already has a cache of over 20 mobile games available for download to Netflix subscribers, and the company plans to have 50 by the end of the year. The catalog includes"Stranger Things: 1984" and"Queen's Gambit Chess," which are based on Netflix series.
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