Netflix execs said a password-sharing crackdown on the army of 100 million viewers who use the service for free is front and center and being tested but could take about a year to roll out, and it’s not clear what it will look like
The streamer’s been working on password sharing solutions for almost two years but when the business was growing fast, it didn’t matter that much. It does now, as the stock plunged 25% in after-market trading today on soft subscriber and revenue growth.
“I know it’s disappointing for investors [but] we are really geared up. This is our time to shine. This is our time to get back into investors’ good graces,” he said.Netflix & Live Sports? Ted Sarandos Says Streamer Would Need To Find Revenue & Profit Stream Before Kicking Off Move, Talks Up 'F1: Drive To Survive'
A hundred million Netflix viewers, including 30 million in the U.S. and Canada, use other peoples’ passwords to log in — a huge number on a total subscriber base of 220 million. Exes said Netflix started some light test launches over a year ago and just concluded a first big country test . A solution will take a while to work out, likely requiring “a year of iterating and deploying” it globally, including in the U.S., said COO Greg Peters. The idea, he suggested, isn’t to wipe out password sharing but charge people to do it.
It will also continue to focus on creating popular content and on what was probably the blockbuster news of the day,
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