Streamer secures exclusive rights for 2027 and 2031 tournaments
has secured its first major deal in the soccer market after signing an exclusive broadcast rights agreement to show the 2027 and 2031 editions of thehas described as a “landmark media rights deal in women’s football”, means the streaming platform acquire the rights to cover a football competition in full for the first time, and will include coverage in multiple languages. The 2027 tournament is being staged in Brazil from June 24th to July 25th, 2027 and will involve 32 teams.
The chief content officer at Netflix, Bela Bajaria, added: “I’ve seen the fandom for the Fifa Women’s World Cup grow tremendously – from the electric atmosphere in France in 2019 to, most recently, the incredible energy we saw across Australia and New Zealand last year. Bringing this iconic tournament to Netflix isn’t just about streaming matches, it’s also about celebrating the players, the culture and the passion driving the global rise of women’s sport.
The US broadcasting giant Fox and the Spanish-language terrestrial channel Telemundo had the rights to broadcast the 2023 tournament in the US and Puerto Rico.
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