As Netflix begins the second season of “Bridgerton,” djtgallagher explains the streaming leader is unlikely to try ads or staggered releases to shore up subscriber growth WSJWhatsNow
—much bigger companies that garner deep levels of consumer data to target ads effectively. “To keep up with those giants, you’ve got to spend very heavily on that and track locations and all kinds of other things that we’re not interested in doing,” Mr. Hastings said.
The practice allows streamers with slimmer catalogs of original content to mitigate the risk of subscribers jumping onto the service and then canceling after watching their favorite program. But even Netflix—with its now-deep library of original movies and shows—could face the risk of increased subscriber churn. Competition has grown significantly over the past two years and most of it isNetflix might also be getting less bang for its content buck lately.
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