Yep. Still ridiculous.
In memoriam to the last Pepsi logo, here's once again fragments of the utterly unhinged design document. pic.twitter.com/93JkVAcSjBthe pepsi logo is getting replaced so lets all remember the Gravitational Pull of Pepsi in it's honor pic.twitter.com/VZN82W0EImWe're told about the"Emotive forces shape the gestalt of the brand identity". We are introduced to the Pepsi planet, the Pepsi galaxy and, of course, the Pepsi universe.
We learn about the earth’s geodynamo – a naturally occurring electric generator in fluid motion which generates and sustains the earth’s magnetic field. And inspired the Pepsi logo, obviously. And perhaps the most preposterous claim in the entire document is that the Pepsi logo is based on the Mona Lisa. Indeed, it's one of the most infamous documents in the world of graphic design, and it's just as outrageous today as in 2009.
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