A stunning blast from the past.
Apple is preparing to launch its Apple American Dream store at the second largest mall in the US at 11am on Saturday . The store itself is expected to have a similar layout to the latest Apple Retail Stores. So perhaps the most interesting thing about the launch is the choice of logo.
So it's just a temporary logo for a single store, big deal. But let's just appreciate how much this says about the strength of the Apple logo design over the years. There really aren't that many brands around whose past logos remain so iconic that they play with references to them that everyone immediately gets.It's also interesting that the meaning of rainbow colours has evolved since Apple's 1977 logo, which actually remained in use right up to 1997 .
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