Popcorn may be a staple at the movie theater, but it won't be a 'gamechanger' for AMC Entertainment, said Cinemark CEO Mark Zoradi on Friday.
selling its popcorn at around a dozen mall kiosks
"I don't think it is necessarily a gamechanger for anyone, because popcorn is very important to all of us," Zoradi told CNBC's Julia Boorstin in an exclusive interview on "The Exchange" Friday. Zoradi said it's more important for Cinemark to create a "great cinematic experience" for guests in order to continue to drive strong ticket sales in the wake of the coronavirus pandemic.
Shares of Cinemark jumped more than 5% Friday after the company reported a narrowed loss for the third quarter compared to the year ago period. Like many movie theater chains, Cinemark was hit hard by shutdowns due to the coronavirus pandemic. However, the box office has been buoyed by increased consumer confidence and a string of popular blockbusters.
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