Snapchat’s latest AR shopping experience lets you try and buy eyewear from Amazon
The partnership with Amazon Fashion will allow Snapchat customers to try on and buy branded glasses via AR lenses.The new Amazon fashion shopping lenses allow Snapchat users to try on eyewear and then buy products via an on-screen link.to provide Snapchat users with the ability to try on branded glasses and sunglasses using augmented reality filters.
Snapchat’s 363 million daily active users now have access to thousands of glasses, goggles, and sunglasses from the likes of Maui Jim, Persol, Oakley, and Costa Del Mar through the apps’ AR feature. The AR lenses don’t just overlay eyewear: in some cases, on-theme accessories are added, like knitted hats and frosted backdrops for Oakley’s line of ski sunglasses.
Some filters on the shopping experience include additional overlays such as hats, eyelashes, and themed backgrounds.
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