What is coercive control?
Coercive control is when a someone you know, repeatedly behaves in a way which makes you feel controlled, dependent, isolated or scared.The results of the study suggest that despite media coverage and portrayals of coercive behaviour in popular dramas such as Eastenders and The Archers, millions of Britons might fail to recognise the warning signs.
The study also found that almost one in four would not know how to help a friend, colleague or loved one experiencing domestic abuse. Bright Sky was developed by Hestia, Thames Valley Partnership and Vodafone Foundation and launched in the UK in 2018. The app is available in five languages - English, Urdu, Punjabi, Polish and Welsh - and has been downloaded 111,362 times in the UK since its launch. It is available in ten other countries where Vodafone operates as a business.
Patrick Ryan, CEO of Hestia said: “Domestic abuse is again on the rise. Bright Sky details the different types of abuse, the signs to look out for and a wide range of information and resources for friends and family to confidently signpost anyone they believe to be experiencing domestic abuse. Now more than ever, it is vital that all victims of domestic abuse know they are not alone, and we all have a part to play in that.
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