NYC bagel boss serves up surprising stats — New Yorkers like it plain
New Yorkers’ top bagel choice is as plain as day.“Plain and everything are by far the biggest volume,” Jay Rushin told The Post. “Then after that is sesame and cinnamon raisin. And then it kind of falls off pretty dramatically.”
“That’s how I can really taste the bagel … the seeds, raisins, or cinnamon can kind of mask that underlying flavor profile,” he said.“The problem is you’ve got to find the right cheese that matches a bagel,” he explained of the years-long process to create the new bagels. “Some of the cheeses we tested just didn’t have a lot of flavors. Then some of them were too sharp.”Stefano Giovannini
“There are a lot of steps in making a bagel. And it’s very easy to skip or shorten a lot of those steps and they still end up with a bagel, but it’s just lower quality,” he said. “We retard and proof our bagels 12 hours a day.”
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