SEATTLE—In an attempt to expand its customer base to those for whom home ownership remains out of reach, Zillow rolled out a new feature Friday that lets users track the happy lives of people who outbid them for their dream house. “All you have to do is enter your zip code, have an offer turned down on a home that was…
SEATTLE—In an attempt to expand its customer base to those for whom home ownership remains out of reach, Zillow rolled out a new feature Friday that lets users track the happy lives of people who outbid them for their dream house.
,” said Zillow CEO Rich Barton, explaining that the service would send users regular updates on the winning bidders as they toasted their offer’s acceptance with champagne, shared tender family moments in the home, and generally enjoyed a picture-perfect existence that could have been the user’s if they’d just had a bit more money.
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