Newcastle United agree new bonus structure plus 5 years knocked off FUN88 agreement nufc
having confirmed that next summer they will be replaced.
Back in July 2020, Newcastle United announced that the FUN88 deal had been extended, with a new ‘long-term’ arrangement in place, though no actual length of that new contract made public. With shirt sponsorship one of the key areas where the new Newcastle United owners would be hoping to get far higher commercial revenues into the club, remaining tied into such a deal until 2026 was a nightmare. To put it into perspective, compared to receiving only £9m from FUN88 for the main shirt sponsorship deal, the new owners announced in June a new sleeve sponsor deal with NOON.com worth a widely reported £7.5m per season.
Caulkin also stating that the new owners ‘will not repeat Ashley’s mistake in renaming St James’ Park’…one of the most shameful acts of Mike Ashley. Not only the fact that he renamed it the Sports Direct Arena BUT far far worse, used Newcastle United to further promote his retail business with not a single penny paid into the football club by Sports Direct in return.
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