'We’re always trying to create a fresh vibe,” says Danielle of NewJeans_ADOR. Find out why the nascent K-pop girl group is part of TIME's newest class of Next Generation Leaders
to international acclaim—has already reached global milestones even faster than its more senior counterparts in the industry. Two of NewJeans’ singles stayed on the100 for five weeks this year, and in March the band became the fastest Korean act ever to hit 1 billion streams on Spotify in just 219 days, despite having released only a handful of songs. This August, NewJeans will become the first K-pop girl group to perform at Lollapalooza.NewJeans’ popularity isn’t exactly surprising.
As cutthroat as the K-pop industry is said to be, the members of NewJeans are happy to take things in stride. They’re focused on enjoying the process and just making music that they want to hear. “K-pop is such a big thing,” Hanni says. “I don’t know if you could really even predict what it’s going to be in the future.”
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