NFTs and Metaverses in 2023: What to Expect? Ultimate Guide
NFTs and metaverses were the hottest segments of the Web3 sphere in Q1, 2021-Q2, 2022. However, as U.Today covered in its previous guide, both were the worst sufferers of the ongoing Crypto Winter.
More use cases will be explored in real-world segments: tokenized certificates, diplomas, permissions, validation labels and badges, etc.;Metaverse-as-a-Service platforms will gain traction; Technically, a non-fungible token is a certificate of ownership. By"owning" this or that NFT, we mean that account XYZ on blockchain ABC is considered an owner of NFT #123 starting from this or that block.
These operations require a basic level of expertise in Solidity, a core Ethereum programming language. As such, cryptocurrency users with no programming skills typically choose no-code environments where NFTs can be created in a Lego-like manner.On the majority of NFT marketplaces, NFTs can be created without even a single line of code.
While more and more projects are starting to sell their tokens through built-in modules on main websites, NFT marketplaces remain key elements of the segment’s infrastructure.Launched in 2020 in Moscow by Alex Salnikov and Alexei Falin, Rarible marketplace promotes itself as one of the first cross-chain NFT aggregators. The platform offers a seamless and newbie-friendly technical basis for NFT collections on Ethereum and EVM-compatible blockchains.
Also, Binance NFT is well known due to its collaborations with media, sports and culture celebrities, as well as for its education program for Web3 enthusiasts interested in NFTs.Launched in January 2022, LooksRare is a first-of-its-kind rewarding NFT marketplace as its core native asset LOOKS is designed to stimulate trading activity. “By NFT people, for NFT people” is its motto that highlights its community-driven approach to development and marketing.
Metaverses in crypto gained popularity during the 2020-2021 bullish recovery. However, the general definition of what metaverse is has not ossified yet. As such, this term is used as a marketing instrument for the vast majority of teams promoting their products as metaverses.Largely, the hype around metaverses should be attributed to skyrocketing prices of associated cryptocurrencies in the 2021 bullish run.
Currently, three modes of Iluvium are being unveiled: Arena, Zero and Overworld. Illuvium Arena is available in beta, while two advanced modes will be made public soon. Illuvium’s native token, dubbed ILV, underpins the tokenomics of the project acting as its governance and utility asset.Launched in January 2021, My Neighbour Alice game invites its players to a magic world where cryptocurrency holders can buy and sell NFTs, purchase virtual land, meet each other and socialize.
For instance, FMCG heavyweight Mondelez moved the process of new staff onboarding to metaverse in order to optimize the processes of testing and training. New employees can see training videos and virtually visit all Mondelez units without leaving the training office. Also, Nestle’s Purina employs metaverses to educate new staff and demonstrate business processes to newbies.Due to its highly immersive nature, metaverse is an ideal environment for the testing of design prototypes.
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