The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years.
League officials said the process of designing the new logo and word mark began more than two years ago, before the start of the pandemic. It’ll debut in earnest when the playoffs start in early May.
“This feels like the appropriate time to release the mark and really establish the mark in the landscape that we’re currently in,” senior design director Greg Mueller said. “With two new broadcast partners and the excitement about the upcoming Stanley Cup Final and fans in the buildings, this is the time.”The design features a realistic rendering of the Stanley Cup set against a championship banner.
Chief brand officer Brian Jennings oversaw the rebranding process. Conway said Commissioner Gary Bettman gave his input before the final decision was made.