The past seven years have seen improved mapping, AR and AI, and the developer's gotta catch 'em all ahead of Monster Hunter launch
"It's a lighter weight lift, it's in JavaScript, it's easier to develop and the experiences tend to be smaller. They're built by development groups and agencies who are typically doing a marketing or demonstration experience," explained McClendon.
"So I like to think of 8th Wall as sort of our Darwinian experiment where everybody's trying everything in AR and some of some of them are doing some amazing things with it," he added."Being able to integrate one of these AR models into a web based platform like 8th Wall – one of the hardest problems is if you're a ChatGPT customer, you get a key, and that key enables you to do it.
But for someone whose company has integrated generative AI into an arguably metaverse related product, McClendon seems uncharacteristically, yet refreshingly, cautious. "If you're trying to deploy to this large physical world, you can't custom author content and experiences for all the geographic locations in the world. But a computer can," said McClendon.
"And so customized experiences for your particular environment – which is unique to both your time and place – is something I think Gen AI will eventually get very good at. But the path to that – that's more like a three to five year kind of future. We need to improve both image generation and language model understanding and semantic understanding,” added the engineering veep.
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