Nike filed trademark applications that indicate it wants to sell digital versions of its sneakers, clothing and other goods stamped with its swoosh logo in virtual worlds, such as videogames or other online platforms
Sneaker company’s trademark applications indicate it wants to offer virtual goods as part of videogames and other online platforms
Related Video: In the wake of record-breaking times from runners wearing Nike’s Vaporfly shoes, and new regulations from the sport’s governing body, brands raced to roll out new shoes ahead of the Tokyo Olympics. Photo: Craig Ruttle/AP Photo Nike Inc. might soon sell you sneakers that can’t be worn. The company filed trademark applications last week that indicate it wants to sell digital versions of its sneakers, clothing and other goods stamped with its swoosh logo in virtual worlds, such as videogames or other online platforms.
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