It's far from game over, but Netflix Games is already up against it
, that number increased to 1.39 billion in January 2022. In an era where short form content has become the go-to for a seventh of the world’s population, then, Netflix’s gaming division isn’t even close to competing with those figures. Given Netflix Games is positioned as mobile phone-first division, there are plenty of other ways for smartphone users to entertain themselves before most would even consider playing a game on the Netflix app.Of course, this isn’t game over for Netflix Games.
Still, this is an inauspicious start for Netflix Games. It has a ready made subscriber base to tap into and, even with the variables currently working against it, the streaming company should have been able to entice more than one per cent of its fanbase to try out its gaming selection.
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