The North Yorkshire Police campaign aims to encourage people to only call 999 in a real emergency.
North Yorkshire Police said call handlers had dealt with more than 30,000 calls in July
It comes as the force hosts its summer Tweetathon, a campaign which aims to highlight the work of control room staff. Supt Jason Dickson said the event highlighted the variety of calls communications officers dealt with on a daily basis. "I hope that publicly highlighting the volume of incidents encourages people to think about the importance of only using 999 if it's a genuine emergency."The force said it handled 33,221 calls in total during July, 10,490 of which were 999 emergency calls, the highest number on record.
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