Disney Plus gets a cheaper ad-supported tier later this year.
Disney Plus’ big ad experiment will arrive on the service later this year, meaning that users will have the option of sitting through advertisements in exchange for a slightly cheaper plan. On the one hand, that’s great news for streamers on a budget. Ad-supported plans give consumers a lot of flexibility to sign up for pricey services they may otherwise pass over.
What we do know is that Disney believes that the new tier — which is expected in late 2022 — will help the service reach between 230 million and 260 million subscribers by 2024. That’s Netflix-level subscriber numbers .
“It is a family audience,” McCarthy said. “We will be very careful about the ads we take, how we put them into our content.” “We’re going to be very, very mindful of this, and it will be a different ad-supported platform than a lot of others out there just because the nature of the service we’re providing is a family-oriented one,” McCarthy said.last year, there was some question about whether ads would cheapen the prestige of legacy HBO. Erickson doesn’t think this is going to be a problem for Disney. Instead, ads should make Disney Plus more accessible to a wider number of households.
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