Black magic, spatula wranglers, brutal macro-economic climates. Our RTX 4080 Founders Edition review has it all.
Again, it's that vs. RTX 3080 Ti and RX 6950 XT comparison that really hits home here. It uses around 10% less power than the previous generation Nvidia card and is over 50% more efficient in terms of performance per watt.
But even that much cheaper than their initial prices they represent a huge outlay, and I would still struggle to recommend either card in the face of the new RTX 40-series today. The AMD card has more of a case, because its rasterised performance is closer to that of the RTX 4080 when compared with the extra money you'd have to drop on the new Ada card.
And that has made it all too easy for Nvidia to match this almost artificial price point with its latest Ada card thanks to the fact it outperforms the last-gen GPU on all counts. Though at least the RTX 3080 Ti was still using a massive GA102 chip at its heart. As I've said earlier, Nvidia has pared the silicon back a whole lot to create the AD103 GPU in comparison to the AD102 chip of the RTX 4090.
I get the TSMC 4N process node is going to be a pricey one at the beginning of a new generation, but in terms of GPU yield alone, I'd be surprised if the manufacturing margins on the AD103 chip didn't start outstripping the GA102 relatively quickly. That's great for Nvidia, and excellent for its shareholders, but has little benefit for us PC gamers if it's going to maintain an almost artificially high pricing strategy.
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