NYC Restaurant week features twenty-two Black-owned restaurants for its Winter 2023 edition. Running Jan. 17 through Feb. 12, the semiannual program offers prix-fixe lunches and dinners in participating restaurants.
Amongst the few Black-owned Caribbean restaurants featured during the four-week food program, only one stands out, literally, on its block.a historical culinary street where this food establishment is the only Black-owned restaurant on the block.
The restaurant has seen a growth in customers thus far in 2023 from more people becoming comfortable dining outside again. Jasmine’s gains new customers from word of mouth and from people spontaneously walking in. “I like [NYC] restaurant week,” said Gerald. “It’s good for me and the customers.” Gerald loves having customers walk in who have never experienced Caribbean food and walk out with an unforgettable dining experience.
According to data from unitedstateszipcodes.org, people living in ZIP code 10036, where Jasmine’s is located, are primarily white. White people make up 63.7% of the population in that neighborhood, while Black people only make up 9.3%. Midtown is one of the most accessible places to travel to in NYC, especially by MTA. According to its site, the New York City subway has a daily ridership of approximately 2.4 million and 1.2 million riders via its bus services.
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