Novo Nordisk’s UK affiliate has been suspended from industry body there for marketing breaches
In Dublin, a spokeswoman for Novo Nordisk Ireland said it operates independently from the UK affiliate and has not used any of the marketing materials utilised there. “Novo Nordisk Ireland are committed to compliance with the Irish Pharmaceutical Healthcare Association [IPHA] code of practice and maintaining the highest possible ethical standards required by the pharmaceutical industry,” she told The Irish Times.
Earlier this month, the Observer newspaper in the UK reported the company had paid £21.7 million to health organisations and professionals in three years as part of a campaign to boost its influence in the UK. It said those with links to the company went on to promote Wegovy in media interviews and regulatory submissions without always making their connections to the company clear.
They include €163,159 paid to 189 named health professionals and an aggregate €41,341 paid to 64 others who exercised their right to anonymity. About half the payments were for registration fees and the other half for consultancy.The largest single payment to an individual was €14,570 to Carel Le Roux, an obesity specialist at St Vincent’s Healthcare Group and professor of experimental pathology at UCD.
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