Changes are happening in Fedora and openSUSE immutable distros, too
On one hand, we find it very refreshing to see a company in the Linux space openly and knowledgeably discussing its rivals and their technology. The other enterprise Linux vendors generally go out of their way to avoid mentioning competitors or even acknowledging that any exist.
On the other hand, entering the immutable desktop market relatively late, well aware of the existing rivals, and with arguably a simpler but more capable and better-integrated software stack, clearly could work to Canonical's advantage. In terms of integration, fit and finish, and end-user polish, Ubuntu still has the edge over pretty much every other desktop Linux distro. The only other distros that can genuinely rival it are based upon it.
We suspect that the desktop edition of Ubuntu Core will primarily be positioned at paying enterprise customers, perhaps ones looking to repurpose existing fleets of desktop machines and thin clients which used to run Windows. For example, subsequent to a ransomware attack — a window of sales opportunity exists which Google has used to its advantage to sell
before now. One of the advantages of ChromeOS Flex is that it can be managed with Google's existing management tooling for fleets of ChromeBooks.management tooling for Ubuntu, Ubuntu Server, and Ubuntu Core, but unlike Google, Canonical isn't trying to sell any kind of cloud-based applications or services on the back of its OS offerings.
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