In 2014, German publishing behemoth Axel Springer selected OMA to design its new Berlin HQ, with a view to creating working environments that \u2018support the cultural transformation towards a digital publishing house\u2019. The custom furnishings for the project, produced by Italian office furniture specialist UniFor (part of Molteni Group), have...
and UniFor have continued to work together on projects of various scales; the Principles collection is their latest collaboration.
‘The experiment that started with the Axel Springer Campus generated successful new ways of interacting within the office and is now available for a broader audience,’ says Koolhaas. ‘We are curious to see how the modules of the Principles collection will come together and serve different work environments globally.’’s work on the more informal areas of the Axel Springer Campus. It consists of over 100 elements divided by size and typology, which lend themselves to many configurations.
‘We wanted to avoid the trap of “the cool office”, widely promoted by American tech companies in Silicon Valley and beyond’ – Philippe Braun, ‘Other key elements are the “Spines”, an infrastructure characterised by linear and curvilinear footprints, which can generate partitions and pods at different heights, and with different degrees of privacy,’ he continues. The ‘Spines’ are part of a system onto which shelves, desks and sofas can be attached.
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