Earlier this year, rapper kanyewest asked fans not to ask him anymore about doing an NFT. It appears he’s had a change of heart. By LizKNapolitano
Kanye West recently filed trademark applications around his YEEZUS alter ego. Kanye West could be preparing to mint his own NFTs, according to 17 new trademark applications filed around the rapper’s YEEZUS alter ego. The move suggests the popular rapper/designer may have softened his anti-NFT stance since publicly criticizing digital art collectibles earlier this year.
West, who legally changed his name to “Ye,” filed trademark applications for “blockchain-based non-fungible assets,” “currencies and tokens” and “online retail store services featuring…digital art” with the United States Patent and Trademark Office on May 27. The filings also suggest West might launch YEEZUS-branded amusement parks.
The filing comes just months after West announced his disinterest in NFT projects in a handwritten letter posted to his Instagram on Feb. 1, which he has since deleted, that clarified that the rapper’s focus was on “building real products in the real world.”West’s post came on the heels of afeaturing Paris Hilton and Jimmy Fallon talking about their Bored Apes NFTs and several other celebrity NFT endorsements.
As celebrity NFT projects and endorsements become increasingly popular, trademark filings have become a common way for the rich and famous to get their feet wet and make an initial claim. In April, David Beckham submitted three metaverse and NFT-related
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